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CSR

2015 – the year which marked the onset of Aadhar’s commitment to social development. Being a socially responsible business organization, Aadhar has reached socially and economically challenged sections of society through its CSR initiatives to empower them and create an opportunity for their overall development. The CSR Vision and Mission of the company drives on 3 guiding principles – Sustainability, Accountability and Transparency.

With an intent to empower communities and in turn develop them into sustainable societies, the organization has collaborated for a myriad of projects with prime focus on Education, Health, Skill Development, Women Empowerment, Environment and Sports. Currently, the organization works in 20 states in India, primarily in semi-urban and rural locations in collaboration with like-minded agencies, research institutions and government to ensure contributing towards a positive change to the underprivileged population at the grassroot level. Furthermore, through such initiatives, we aim to forge a strong bond between employees and AHFL and help them feel more connected with the world around them.

Out of the 17 Sustainable Development Goals laid down by the United Nations, the CSR initiatives of Aadhar focuses on 

1. No Poverty 

2. Zero Hunger

3. Good Health & Well-Being

4. Quality Education 

5. Gender Equality 

6. Reduced Inequalities

7. Sustainable Cities & Communities 

Quintessentially, AHFL’s corporate social responsibility includes the projects under the following broad headers -

Why AHFL?
Aadhar Khel Kaushal

Primary Schedule VII Areas covered:

Clause (vii) training to promote paralympic sports

The most important aspect of sports being introduced under CSR was the upliftment of all those sports and sportsmen that lack recognition and resources.

Aadhar Khel Kaushal intervention at AHFL focuses on supporting training and preparations of Indian para-athletes for Paralympics. The support is being utilized towards coaching and training, travel for tournaments, equipment and sports kits, monthly stipend, physiotherapy, nutrition, strength and conditioning and sports psychology of para-athletes. The focus of the project is to build the importance of inclusivity and recognizing the remarkable achievements of para-athletes. It further aims to promote a culture of respect and equal opportunities.

The para-athletes being supported under this umbrella are across the nation.

AADHAR ANNAPURNA

Primary Schedule VII Area:

Clause (i) Eradicating hunger, poverty, and malnutrition

Prevention of malnutrition in children and adolescents

The Indian government initiative of providing free-of-cost mid-day meals for school going students is considered as one of the world’s largest school meal programme. The key agenda has been towards ensuring enrollment and continuation of education in school with a higher focus on primary and elementary education. In this regard, the beneficiaries of the Mid-Day Meal Scheme include school students till the standard of class VIII. Post class VIII, a scenario of drop out of students is observed. Moreover, children and adolescents over the age of 15 years become vulnerable to child labour situations. To address this gap, AHFL intends to provide nutritious mid-day meals for the students from standard 9 to 12. Providing healthy and balanced midday meals to government school children and addressing their nutritional gap is the primary focus of this project.

The project has been conducted across schools in Andhra Pradesh, Gujarat, Karnataka, Puducherry, Rajasthan, and Uttar Pradesh benefiting over 600+ children till date.

AADHAR KISHORI KALYAN

Primary Schedule VII Areas covered:

Clause (ii) Promoting education and livelihood enhancement.

Clause (iii) Promoting gender equality

India faces multifaceted challenges when it comes to ensuring women’s participation in the labor force.  In addition to literacy, other barriers in the form of social, historical, and cultural hindrances also need to be addressed. Thus, a focus on development of skills in women would be crucial in motivating them to develop life skills that will lead to higher paying and good quality jobs, better livelihood, economic independence, and the ability to earn for their families.

1. Skilling of Women survivors of acid attack

An acid attack on a person dramatically alters their life. They endure the pains of the attack as well as societal humiliation and difficulties. These challenges begin with health-related problems and finish with demands for equality in both employment and healthcare. In such a situation, it is crucial for us as a society to offer our assistance and support by investing in their rehabilitation and skill development to empower them and give them the confidence to return to their regular lives.

Hence, post assessment of their skill gaps, the beneficiaries of this project are provided skill training in computers, handicrafts, and bakery and confectionery to enable them to earn their own livelihood. To ensure their self-sustainability in the longer run, the beneficiaries are also provided training in soft skills and personality development along with Entrepreneurship Development Workshops (EDW). Additionally, the intervention also aims at strengthening the sustainability and infrastructure of Sheroes Home, which serves as training-cum-transitional center for community-based peer recovery and upskilling. Sheroes Hangout Café is the first and only project in the country that directly employs acid attack survivors.

The project is currently being implemented in three cities in Uttar Pradesh - Noida, Agra and Lucknow.

2. Livelihood Skill development of marginalized rural women

Women form a significant proportion of work force in India. However, there are some challenges that need to be addressed for building a conducive ecosystem. Through this initiative, the objective is to assess the status of rural and/or semi-urban women on selected domains of empowerment, to identify their skill sets, provide the necessary skill training and make them self-sufficient.

With the support of implementing partner, women having basic education aspiring to become economically independent are selected who are then provided training in Sewing Machine Operation and Hand Embroidery and Beauty and Wellness based on their choice and assessment of their existing skill set. Post training, they are supported for market linkages especially for those looking for self-employment or entrepreneurship.

The project implementing locations currently include Theni district in Tamil Nadu and Dewas in Madhya Pradesh. In the 1st phase of the project, the target beneficiary outreach is 600+.

AADHAR KAUSHAL

Primary Schedule VII Areas:

Clause (ii) Promoting education and livelihood enhancement

India has the potential to be the skill capital of the world over given the availability of large pool of young talent, but this talent needs to be transformed into income-generating avenues. However, the country struggles with a high rate of unemployment. There is an urgent need to enhance the educational gap and skill level of the youth.

With a motive of self-empowerment, employability, and economic growth of the youth, this CSR umbrella of AHFL focuses on projects to teach life skills and resilience to young children and youth.

1. Supporting higher education for needy students through Scholarship

Through this initiative, the aim is to spread the light of education by helping the aspiring meritorious students from economically marginalized families with financial assistance for their entire academic tenure. The scholarship is provided through our implementing partner for students post standard 12 for vocational, technical and college level studies.

The project currently focuses on students especially female students belonging to Haryana and the outskirts. Over 100+ students have been extended support till date.

2. Education fees to needy children

This initiative focuses on providing educational support to needy students. Yearly educational expenses of the beneficiary student – tuition fees, additional academic fees, cost of uniforms, shoes, books and stationery and part transportation expenses are covered to help them continue with their education.

The project has covered 80 students from 8 schools in Karnataka, Tamil Nadu and Kerela.

3. Skill development and livelihood opportunity for youths

Skill development is a vital means of encouraging and empowering the youth of today, ensuring them a secure future. Creating an environment conducive to learning through the infusion of educational/skilling interventions, vocational assistance, mentorship, social and emotional learning support is a need of the hour to establish a foundation for youth to succeed.

With an aim to create job opportunities for socially and economically underprivileged youths in urban and semi-urban spaces, AHFL has been extending support towards skill training of youth to make them economically self-sufficient and independent. Based on the need assessment, several training courses like Data Entry, Tally, Web Designing, Tailoring and Retail are currently run in this project with a course duration between 3-6 months. Furthermore, the project is also oriented towards market linkages where the implementing partner provides the skilled youth with employment opportunities post course completion.

Delhi and Haryana are the current states where the training centres have been set up to run this project.

500+ underprivileged have been extended support through this project till now.

4. Delhi Police Public Library

Delhi Police Public Library is a unique community policing initiative in collaboration with the Delhi Police for the underprivileged students. In alignment with the ‘Digital India Mission’, the project focusses on set up and development of infrastructure within police stations in Delhi in such a manner that extends cohesive environment to the underserved students preparing for competitive examinations and higher studies. The libraries are equipped with computers, HD TVs, e-library software, scanners, printers, internet facilities and the latest magazines and newspapers to support the students in their education and preparation of examinations.

There are currently 6 libraries which are operational across 6 police stations in Delhi.

AADHAR AANGAN

Primary Schedule VII Areas:

Clause (i) eradicating malnutrition

Clause (ii) Promoting education

 

Early child-care and education in Aanganwadi

An ECCE (Early Child Care and Education) Initiative for ensuring nutrition, early childhood edcucation and care through capacity building and system strengthening.

The project focuses on capacity building through training to Aanganwadi Workers and helpers so that they can strengthen the Aanganwadis in respect to bringing solutions to malnutrition and community awareness towards it. The childcare services extended under this project include supplementary nutrition, non-formal early education, health and nutrition education, immunization, health check-up, and referral services while also providing pre and postnatal care for mothers. Furthermore, the ecosystem of Aanganwadis has been fostering social cohesion by combating stigma and discrimination. The initiative is unique and multifaceted - the cognitive skills of the child are nurtured, maternal health is taken care of, and early childhood years are shaped.

Under this umbrella, the project has been implemented at Aanganwadis across districts in Madhya Pradesh – 306 in Damoh, 112 in Tendukheda, 343 in Khargone and 136 in Burhanpur. Over 30000+ beneficiaries have been reached out through this initiative in the last 4 years.

AAYUSHMAAN AADHAR

Primary Schedule VII Area        

Clause (i) Health care including preventive health care.

A healthy population is necessary for society to function successfully. Dedicating CSR funding to boosting the primary healthcare response system is vital to supporting efforts to make healthcare accessible to all. With a focus on wellness, nutrition, and mental health, interventions and early detection models can improve basic health and facilitate the necessary focus on hygiene and sanitation.

The projects under this umbrella aim to address the challenges with respect to healthcare including access and awareness. With the intent to provide a holistic approach, Aayushmaan Aadhar includes initiatives which focus both on the preventive and curative solution for health-related concerns of the underserved population in the country.

1. Health Camps for the needy population

Creating awareness on general health and personal hygiene among the lesser privileged sections of society is the prime focus of this project. The health camps are conducted across India to ensure curative and preventive treatment including overall physical examination, basic assessment of the vital organs, basic blood tests, nutrition and gynecological counseling. Important factors like age, lifestyle, family background and other health related risks are considered while providing medical support.

Till date, 500+ health camps have been conducted impacting over 1 Lakh beneficiaries that include women, children, elderly and disabled as well. The project locations include Tier II and Tier III cities across 12 states.

States – Madhya Pradesh, Jharkhand, Maharashtra, Uttar Pradesh, Karnataka, Telangana, Delhi, Rajasthan, Chhattisgarh, Andhra Pradesh, Tamil Nadu, and Gujarat

2. Distribution of Mobility aids for the physically disabled individuals:

With an aim to eliminate the challenges of mobility of the physically disabled individuals who go through socio-economic struggles, this project focuses on providing prosthetic aids to PwDs. These aids include Jaipur Foot, Calipers, Crutches, and Hand. Basis the need assessment, beneficiary mobilization, screening camp, manufacturing of the prosthetic limbs and distribution camp are the successive processes through which this initiative provides support to underprivileged disabled youth. With the gift of mobility, these beneficiaries develop self-confidence and become independent contributing members of society.

The camps to provide mobility aid to target beneficiaries are currently being organized across locations in Gujarat and Maharashtra.

Till now, 175 prosthetic aids have been provided to 160 people with movement disability.

3. Support towards providing medical equipment

Investing in technology enabled clinical interventions can provide access to affordable and quality care infrastructure. In alignment with the thought and to ensure that the economically marginalized population could access and avail the medical tests conducted through high end medical equipment, AHFL envisioned to extend support in the form of medical equipment like ventilators and other advanced medical investigating machine to medical facilities/diagnostic centers/healthcare institutions.

4. AHFL Clinic on Wheels

In India, there is a shortage of doctors, with a doctor-patient ratio of 1:1800 as compared to the recommended norm of 1:1000. The shortcomings in well-equipped healthcare facilities and trained healthcare professionals have severely affected the rural health infrastructure.

The primary focus of this initiative is early identification of diseases and timely medical intervention among women through teleconsultation and telemedicine services. This will further play a crucial role in bridging the gap between the people and health system. The intervention will further be helpful in reducing urogenital infections among women by addressing the issues with regards to the level-1 delay (delay in decision to seek care) and level-2 delay (delay in identification and reaching the facility) in maternal care. The program also focuses on educating the adolescent girls on basic gynecological issues, hygiene and sanitation, as preventive measures.

The project is currently being implemented in 20-gram panchayats in Rajasthan

For NGOs working in the thematic area of Health, Education, Skilling, Sports, and Environment looking for a CSR collaboration can share the proposal and other necessary documents on the below mentioned link. Post submission, kindly drop an email with confirmation on CSR@aadharhousing.com.
Entities who are registered as Not for Profit Social Welfare Society/ Trust/ Section 8 Company are eligible to submit the proposals.
Submit Proposal
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